Operating under a banner of independent and objective journalism, FleetWatch was voted by the Specialist Press Association as South Africa's Best Transport magazine six years in a row - 1994, 1995, 1996, 1997, 1998 and 1999.

As South Africa's leading transport magazine (established by independent research), FleetWatch focuses on what was probably the most underrated yet strategically vital sector of the economy - the trucking industry.

Marketing & Advertising Opportunities

The internet is an endless maze of information. If you have a message that you want to get out there, you need to make sure that it'll grab attention. FleetWatch can help you with the kind of visibility that you need to effectively market your company, product or service. We offer a range of exposure opportunities. Site targeted, strategically planned advertising including the following :-

• Banner Adverts
• Buttons
• Logos
• Static Co-Branding
• Sponsorships
• Mini web sites
• Promotions
• Screen Savers

Web User Facts & Figures

• World-wide users at over 60 million
• Over 1 million SA users
• A & B income groups
• 43% employed
• 31% housewives
• 26% students
• 70% male
• 30% female
• 92% between 25 and 50 years
• Growth rate : 12% per annum
• Sponsorships and promotions market valued at R10-15 million.

Banner Adverts

Use to build brand awareness, generate traffic to your own site and deliver prospects. Banner ads have been the centre point of advertising (next to Search Engines) on the Web for the past few years.

Today the statistics show that banner ads are still one of the most successful ways to attract traffic to your web site.

Specs :-
468 x 60 pixels with maximum size of 12K

Button

Smaller than a Banner, but can be a company logo with a link to advertisers' web sites. Can be animated or static.

Specs:-
120 x 60 pixels with maximum size of 6K

Logo

Specs:-
80 x 70 pixels with maximum size 6K

Static Co-Branding

Run your company name / logo alongside the main FleetWatch Online header!
Your brand will be archived on the site and will be present on each page!

Sponsorships

These provide you with a chance to "own" a specific section of the site, which is branded and add relevant content to. In other words, sponsorship provides large-scale brand awareness within an accurately targeted and highly qualified environment, and is customised according requirements.

Mini web site

Have your own site within the Fleetwatch Online web site (maximum 5 pages). Include your company profile,product pages/specs and a contact page.

Promotions

Promotions are an essential two-way communication tool. They are primarily used to provide information about a new poduct, service or company, by offering users an Incentive (i.e. competition) to answer a few relevant questions.

They generally take the form of a banner, but with a page or a pop-up box 'behind it'. Users can answer questions and submit the completed info back to the advertiser. promotions are a cost-effective way to build a comprehensive database, or to do instant wide-scale market research.

Screen Savers

Screen Savers are a small but effective utility to have for advertising your web site and company on another person's computer without extra costs. The idea is to make your screen saver available for free.

The person downloading the screen saver will have it installed on their computer and will be reminded of your company and Web Site every time the screen saver is viewed. Other people will also see it and your marketing process is under way.

A simple screen saver design with various images is used. A fair amount of transitions between graphics are used. The graphics can be made interesting with Web Addresses, Logos, Slogans and any other type of image.

Downloading & Installation

The screen saver is constructed in such a way that it can be downloaded as one file and then be installed. The size of the file will be determined by the amount and the size of the images chosen, normally around 1.9 Mb.

Test drive the Audi Screen Saver

For more information on our ad opportunities or to tailor-make a package for you contact
claire@fleetwatch.co.za