CONTENTS

• It's not Truck Hire -It's a people busines
   

• Setting the pace in a competitive service industry
   

• Hands on the business and its people
   

• A strong foothold in the CAPE
   

• OPERATIONS
  high pressure customer interface
   

• LOSS CONTROL
  protecting and insuring valuable assets
  

• Sammy goes the distance
  

• On a mission to minimise DOWNTIME
  

• Patience really IS a virtue...
   

• At the crux of the matter CPK

Setting the pace
in a competitive service industry

Spartan Truck Hire's sales team regard themselves as 'competitive and relationship builders who really understand FML, daily hire, outsourcing and dangerous goods with a menu approach that embraces transport solutions.'

Although young and energetic, the sales team is typical of the more elderly staff who qualify for long service awards. This is not a team of clock-watchers - they enjoy being in a service industry and work in set areas so there is no overlapping on key accounts and client confusion about who is responsible for customer service.

Sales manager, Justine Vorster, sums up the attitude that runs throughout: "Let's not stress about the price. Let's rather stress about service and getting the job done!"
 

The truck rental industry tends to operate in constant crisis mode given that many customers want a truck at the last minute. "It's about how you react to the customer in his moment of need and that's where our team's experience in being able to handle transport solutions kicks in," says Vorster.

The fact that CEO Arnold Friedman runs an open-door policy also helps the sales team to get things done fast.

"The size of Spartan Truck Hire and our ability to get a quick decision from the CEO makes for flexibility that larger competitors will struggle to match. It's Spartan Truck Hire service in action," says Vorster.

This sales team is not strapped to an area - they go anywhere, anytime. Spartan's head office may be in Spartan near Kempton Park but the sales team operates with a national vision. Another competitive advantage is that CEO Arnold Friedman often accompanies his staff on customer visits in the field. Again it's a people business with personal contact as the key.

A 'go-anywhere-anytime' Sales and marketing team that keeps he Spartan Truck Hire Operations Department on the boil - from left to right - Sharon Long, Sales Manager Justine Vorster, Joann Nadesan and Keisha Nel

Spartan's sales team can satisfy a variety of transport needs. It's much more than truck hire as the company actually specialises in trucks equipped with cranes and hydraulic tail-lifts. Any client with a lifting and loading problem will find a solution at Spartan Truck Hire.

And contrary to what many people think, success does not depend on price alone. "Our focus is on reliable service at a fair price and definitely not shoddy service at ultra-low rates. That's why Spartan Truck Hire Customers come back again and again," says Vorster.