THE DEFINITIVE TRUCKING SITE



Past Issues

February 2009

  • Sales of heavy and extra heavy trucks and buses up 3.4%

  • Sales of medium commercials down 19.3%

  • Combined year-on-year M/HCV sales down 5.9%

by Richard Proctor-Sims

 

THE FINAL QUARTER OF 2008 proved to be even weaker than expected and much weaker than the hopes of many in the industry. The steepness of the downturn is best illustrated by the year-on-year comparisons of the first and second halves. Combined sales of medium and heavy trucks and buses for the first six months of 2008 were 6.4% up compared with the same period in 2007. The second half turned this achievement on its head. Instead of a continued increase or even a small decline, the returns for the second six months were no less than 17.5% down compared with sales in the second half of 2007. Together, the results for the two halves represented a calendar year decline of 5.9%. While the prospects for the industry in 2009 therefore remain generally poor, two of the four sectors we cover have not lost all their glitter. These are extra-heavy trucks (Table 4) and buses (Table 5). By the end of 2008 these two sectors were still in positive territory compared with the results for 2007 – the first by 7.8% and the second by 18.3%. Nothing, however, disguises the fact that the most recent quarter was the weakest for two years for all sectors except buses. (See Table A.) 

Detailed comparisons are in Tables 1-5, which follow on this and the next pages. Table B analyses South Africa’s total new vehicle market, while Table C on the following page analyses the industry’s export performance in 2008. 

 

The indices for Table B show clearly that car sales led the industry’s decline in 2007, while compared with 2006 car sales had dropped by nearly a third by 2008. As LCV and MCV sales started their decline a year later, their loss in 2008, again compared with 2006, was a much lower 15%. Sales in all the heavier categories were higher in 2008 than they were in 2006. Heavies, however, lost ground compared with 2007. Sales of extra-heavies continued to grow in the first half of 2008 but declined in the second half. Buses were the only sector to see continued growth in the second half of 2008. 

While no more than 0.43% of the 284,213 vehicles exported in 2008 were medium and heavy commercials, the total exports of the market Fleetwatch reviews doubled between 2007 and 2008, helping some manufacturers to cushion lower domestic sales. In this context, “exports” are to countries outside the five-country South African Customs Union – which is soon to be enlarged. Most exports go to neighbouring African countries. Table C presents the details. Of particular interest is Scania’s achievement in exporting more buses in 2008 than it sold within the customs union. 

Turning to the future, there are some who believe that 2008 will prove to have been a low point for the domestic new vehicle industry as a whole – including the medium and heavy commercial sectors of concern to the readers of Fleetwatch. The present consensus, however, is that sales will decline further in 2009, with 2010 being unclear. For 2010 the consensus is split. 

One view is that the infrastructure and public transport demands associated with Gautrain and the 2010 World Cup will increase the demand for cars, heavy commercial vehicles and buses, although not necessarily for light and medium commercials.

The second view is that nothing – not even the World Cup plus Gautrain – will restore the local economy until 2011, or perhaps even 2012. Which view do you support? We would like to hear from you on this, particularly on how you think that economic and confidence factors will impact on your own business prospects. 


NOTE TO TABLES 1-5 The percentage changes in blue indicate manufacturers whose sales figures in 2008 were better than the average change compared with 2007.
  

Comment: The leadership in a difficult market provided by Mercedes-Benz South Africa is illustrated by the figures in this table. Not only did this group sell almost as many units into the market in 2008 as the next two manufacturers combined, but its success cut across all four of the categories we review and all the group’s three commercial divisions – Mercedes-Benz itself, Freightliner from North America and Fuso from Japan. For the rest, Volkswagen and Volvo have perhaps contributed most by helping to inject some respectability into the total market. 


 

Comment:
There is no torchbearer in this difficult market, although three of the four leading players outperformed the market average. Relative newcomer Volkwagen has risen rapidly through the ranks and looks destined for a leadership position. Among the minor players, Fiat has begun pushing its product, although, in common with the other players in the last five positions, its sales dipped steeply – or, in the case of Ford and Opel, dried up altogether – in the fourth quarter.


Comment: General Motors’ Isuzu marque performed best in 2008 of the generally disappointing collection of marketers in this sector. Indeed, Isuzu seems well positioned to take over the leadership of the 8.5 - 16.5-ton truck market. Mercedes- Benz South Africa’s Fuso division came close to matching the sales volume of the group’s senior partner, Mercedes-Benz, in this weight category. Volkswagen, again, has started to establish its credentials in the company of its more senior colleagues and competitors. 


Comment: Confirming their success throughout the year, Mercedes-Benz South Africa’s three divisions combined to capture 35% of the total number of sales in this the most valuable component of the country’s commercial vehicle market. 


Comment: While MAN continues to dominate this market, with 37% of total sales, the growth in the table comes entirely from the competitors in positions 4 and 5. Iveco, a member of the Fiat group and a leading supplier of buses to our market up to fifteen ago, has made a happy return, with no fewer than 88% of its units having been sold in the second half of the year, indicating that it has the potential to move into a higher position in 2009.

 

 

Small improvements to the presentation of this feature are introduced from time to time. If you have a special request, please email Richard Proctor-Sims on fontein@wold.co.za  

The main tables refer to Naamsa members’ sales of new trucks and buses in South Africa, Botswana, Lesotho, Namibia and Swaziland the five countries in the Southern African Customs Union (Sacu). New truck and bus sales by non-members of Naamsa are not signifi cant. Response Group Trendline (www.rgt.co.za), which processes and reports the figures on behalf of Naamsa, continuously updates anomalies in earlier reporting, and this can lead to discrepancies between the totals for each table and the fi gures for individual manufacturers. 

Analysis and comment © 2008 Richard Proctor-Sims ? fontein@wol.co.za and Data © 2009 Naamsa ? naamsa@iafrica.com 

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