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October 2005


Figures, analysis and comment supplied quarterly by
 Richard Proctor-Sims

 

Growth drops from 34.8% (first half) to 33.5% (first nine months) 

THE slight drop in the growth rate – from +34.8% for the first six months of 2005 compared to the same period in 2004, to +33.5% for the first three quarters – should not be read as any weakening in the market. The third quarter increase was lower only because the comparison was with a strong equivalent period in 2004. 

For the M/HCV sectors of the market, the third quarter was marked by one caution and one encouragement. The first was the exactly static sales of MCVs in Q2 and Q3, while the second was the substantial quarter-on-quarter increase in sales of HCVs (both highlighted in Table A). Tables A and B illustrate and size and pattern of the growth of the different sectors. 

Table A. 
Unit sales and index comparisons for the first three quarters of 2005 2004 2005 Year-on-year increase

  2004 2005 Year-on-year increase
Cars 85 983   100 89 234  104 103 175  120
LCVs 35 642    100 40 101  113 43 811  123
MCVs 2 448   100 3 243   132 3 243  132
HCVs 3 024   100 3 806   126 4 379  145
M/HCVs 5 472   100 7 049   129 7 622  139
Total market 127 097  100  136 384  107 154 608  122

 

Table B. 
Sales by Naamsa members for the first nine months of 2004 and 2005 2005 (Q1) 2005 (Q2) Quarter-on-quarter increase

 

2005
(Q1)

2005
(Q2)

Quarter-on-quarter
increase

Cars  220 446   278 354 +26.3%
LCVs 94 001  119 540  +27.2%
MCVs  6 234  8 928  +43.2%
HCVs 8 854  11 212  +26.6%
M/HCVs 15 088   20 140 +33.5%
Total market 329 535   418 034 +26.9%

In the numbered tables which follow, the performance of the Indian company Tata, which has been amember of Naamsa (the National Association of Automobile Manufacturers of South Africa) for less than two years, continues to be the industry’s number one talking point. Tata is now fourth in overall sales (Table 1), second for MCVs (Table 2), fifth for heavy trucks (Table 3) and 10th for extra-heavy trucks (Table 4). Only in the bus market is it not represented. 

With the buoyant state of the new commercial vehicle market, new entrants regularly make their appearance. In the third quarter, Gaz (MCVs) and BMC (buses) sold their first vehicles. 

The contribution of the new M/HCV market to the region’s expanding GDP is indicated by the average suggested retail prices of the vehicles in these sectors multiplied by the number of units sold: 

  • Medium commercials: R250 000 (or a total of R2.2 billion for the nine months) 

  • Heavy commercials: R380 000 (or a total of R1.5 billion for the nine months)

  • Extra-heavy commercials: R880 000 (or a total of R5.8 billion for the nine months)

  • Buses: R600 000 (or a total of R440 million for the six months) 

These add up to a total GDP contribution from new M/HCVs of R10 billion for the first three quarters of 2005. 

Comment: 
The colour entries in this and the other tables indicate players whose year-on-year increases are higher than average.The overall year-on-year growth has slipped slightly, from +34.8% for the first half to +33.5% for the first three quarters. This still, however, represents a remarkable growth of more than a third over the previous year’s total for the same period, which in itself was more than a quarter higher than the figure for the first nine months of 2003. Volvo, Iveco, Volkswagen and Peugeot are not benefiting from the strong market, while the growth of Scania, Nissan and Tyco is also below average, as is that of DaimlerChrysler, whose year-to-date growth rate slipped by more than ten percentage points between the second and third quarters. While Tata, Toyota/Hino and General Motors continue to perform extraordinarily well, the palm for third-quarter growth must go to MAN, which boosted its first-half growth of just short of +15% to no less than 50% for the nine-month period. Ford and Fiat were new entries when we last reported, and they have now been joined by BMC (buses) and GAZ (medium commercials). 

Comment:
Without Tata and the contributions from new players Ford, Fiat and Gaz, this weight category would have shown much more modest growth. As it is, the year-on-year increase dropped from +54.2% for the first six months to +43.2% for the first three quarters, with Nissan Diesel, Peugeot, Volkswagen and Iveco actually registering fewer units sold than in the first nine months of 2004. Tata continues to outsell both DaimlerChrysler marques combined – Mercedes-Benz Sprinters and Mitsubishi Fusos.
Comment:
The performance of this sector has continued to improve as the year has progressed. The first quarter was 22.2% up on the first quarter of 2004, the first six months was 35.7% ahead of the comparable 2004 figure, while the improvement for the first nine months was 41.7%. Of the established players, Toyota/Hino and MAN have done well in percentage terms, but much of the growth has come from two of the newer players, Tata and Mitsubishi. 
Comment: 
It is encouraging for both the industry and the economy that this important sector grew considerably faster in the third quarter than did the other commercial vehicle sectors. Although the year-to-date growth seems lower than these other sectors, the current percentage increase of 19.4% is substantially up on the 15.6% figure for the first six months of the year. The table "looks wrong", with the red for nine of the players indicating above average-growth, leaving only five players with below-average growth, but the figures do, in fact, check out. Much of the firmness of the third quarter is due to good performances from MAN, Nissan, International and Hino. On the other hand, Mercedes-Benz, Volvo, Scania and Isuzu lost ground in this quarter. The domination of the two DaimlerChrysler divisions _ Mercedes- Benz and Freightliner – continued to weaken, registering 32.4% of the total market for the first nine months, compared with 33.4% for the first half and 37.6% for the first quarter. The current 32.4% share is, however, higher than this group’s 31.0% share for the whole of 2004. The table positions changed considerably between the second and third quarters, with Nissan Diesel, Freightliner and Daf each gaining one place and Tata two places. 
Comment: 
While not dramatic, the improvement in the bus and coach market continued as the year progressed. While essentially a three-horse race, with MAN, Scania and Mercedes-Benz having some 85% of the market, there are still three more names in this table than there were a year ago – BMC, Western Star and Iveco, the last of which was previously a major player in the days when the then Italian management of Putco preferred Ivecos, which are part of the Fiat group. 

The tables refer to Naamsa members’ sales of new trucks and buses in South Africa, Botswana, Lesotho, Namibia and Swaziland, - the five countries of the Southern African Customs Union (Sacu). New truck and bus sales by non-members of Naamsa are now not thought to be significant.
Analysis and comment © 2005 Richard Proctor-Sims - fontein@wol.co.za from whom further information is available. Data © 2005 Naamsa - naamsa@iafrica.com