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October 2006


Figures, analysis and comment supplied quarterly by
 Richard Proctor-Sims

 


Year-on-year growth rate  remains 22%, outstripping the rates for cars and LCVs
by Richard Proctor-Sims

SOUTHERN African customs union sales of all new medium and heavy commercial vehicles above three-and-a-half tons were 21.9% higher for the first nine months of 2006 than for the equivalent period in 2005. The overall percentage increase was unchanged compared with the returns for the first six months. 

The sales pattern for the third quarter makes it clear that economic and confidence factors have begun to separate those who buy trucks – mainly businesses – from those who buy passenger and light commercial vehicles (LCVs) – who are largely individuals. Thus: 

  • Individual and company car buyers are being squeezed by (1) higher interest rates, (2) higher steel and other commodity prices and the weaker rand, both of which tend to lead to higher vehicle prices, and (3) continuing high fuel prices. 

  • Commercial buyers of medium and heavy trucks are, on the other hand, able to factor higher capital and running costs into their own prices. These buyers remain, furthermore, more confident than individuals about the economy generally. They are encouraged by the continually increasing demand for freight transport. 

Table A illustrates this divergence. Although the growth in sales of passenger cars remains strong, the rate of increase compared with 2005 fell from +18.8% for the first half to +15.9% for the first nine months. By contrast, the sales growth for MCVs and, especially, HCVs remains several percentage points ahead of the average for the whole new vehicle market. 

Table A. 
New vehicle sales comparisons for the 
first nine months of 2005 and 2006

 

2005

2006

Change

Cars

278 339 322 521 +15.9%

LCVs

119 543 137 048 +14.6%

MCVs

8 928 10 678 +19.6%

HCVs

11 202 13 875 +23.9%

Total market 

418 020 484 152 +15.8%

Table B shows the quarterly figures and indices for the four sectors of the M/HCV market in the first three quarters of both 2005 and 2006. As well as showing a stronger overall growth in 2005, the comparison makes clear the relative strengths of Q2 2005 and Q3 2006. As the fourth quarter in a normal year is weaker than the third quarter, it will be interesting in a few months’ time to examine the figures for the final quarter of this year in this light. 

Table B. 
M/HCV sales comparisons for the first three quarters 
of 2005 and 2006, showing unit sales and indices 
(for each ofthe years Q1 = 100)

2005

  Q1   Q2  Q3 
MCVs 2 448  100 3 243 132 3 239 132
Heavy trucks 991  100 1 332 134 1 555 157
Extra heavies 1 858 100 2 200 118 2 535 136
Buses 175 100 250 143 290 166
M/HCV totals 5 472 100 6 936 127 7619 139

2006

Q1   Q2  Q3 
MCVs 3 135 100

3 568

114

3 960

126
Heavy trucks 1 471 100

1 598

109

1 892

129
Extra heavies 2 065 100

2 859

138

3 134

152
Buses 250 100

303

121

303

121
M/HCV totals 6 936 100

8 328

120

9 289

134

Table C provides a clearer illustration of the cyclical nature of the new truck market. These examples are the four most recent quarters. The third quarter of the year is usually the strongest and, of the two weak quarters, the fourth is usually stronger than the first. In the present illustration, however, heavy trucks were an exception to this general rule between the last quarter of 2005 and the first quarter of 2006. 

Table C. 
Unit sales and indices for the past four quarters 
(Q4 2005=100  )

 

2005
Q4 

2006
Q1 

2005
Q2 

2006
Q3

MCVs 3 315 100 3 150 95 3 568 108 3 960 119
Heavy trucks 1 298 100 1 471 113 1 598 123 1 892 146
Extra heavies 2 360 100 2 065 88 2 859 113 3 134 133
Buses 293 100 250 85 303 121 303 121
M/HCV totals 7 266 100 6 936 95 8 328 115 9 289 128

While these three tables help our appreciation of the general dynamics of the medium and heavy commercial vehicle markets, we must remind ourselves that the main present feature of these markets is that they are experiencing record highs, which a reading of the numbered tables on the previous pages makes clear. 

Comment:
The colour entries in this and the other tables indicate manufacturers or vehicle makes whose year-on-year increases were higher than average. Tata’s growth rate has come down from "spectacular" to "very high" and, in the process, it has dropped from second to third position in this totals table. Iveco is having a good run, while Volvo has reduced some of its recent losses. Of the other established players, Tyco, MAN and Nissan Diesel have been growing faster than General Motors, DaimlerChrysler and Toyota/Hino, while Scania has turned to negative growth. At the top of the table, DaimlerChrysler had a very successful third quarter, increasing its growth rate from +4.9% for the first half to +13.5% for the first nine months. Of the new players other than Tata, Gaz and Volkswagen enjoyed very high growth. 

Comment:
Toyota has regained its first position in this table. Although no fewer than 15 makes of vehicles are now being sold in this truck category, the first five entries in this table account for some 73% of total sales – slightly down from the almost 77% for the first six months. Although Toyota and Tata remain well clear of the field, Iveco, Nissan Diesel and Isuzu of the established players and Volkswagen and other new players are experiencing higher growth rates. During this quarter, Opel became the latest new player to enter the medium and heavy commercial vehicle markets.

Comment:
Heavy trucks have now enjoyed three successive quarters as the fastest-growing sector of Southern Africa’s new vehicle market (see also Table C). Positioned between medium commercials and extra heavies, heavy trucks, however, still comprise the smallest of the three truck categories. The vehicle makes occupying the top half of this table account for some 88% of total sales in this sector. 

Comment:
Although not one of the 10 makes in the table to have experienced above-average growth, MAN has nevertheless closed the gap between itself and its Mercedes-Benz rival to the extent that it sold 84% as many vehicles as Mercedes-Benz did in the first nine months, compared to only 69% as many in the first half of the year. Mercedes-Benz, MAN and the next two players in the table accounted for 56% of the total sales in this sector. Encouragingly for the new players, however, three of these – Tata, Renault and Fuso – together accounted for 11% of total sales. Scania joined its Swedish rival Volvo in experiencing a negative growth rate in the period under review.

Comment:
Daf and Volkswagen are new players in what still remains a smaller market than may be good for a balanced transport system in South Africa. Iveco is again represented in a small way after a long absence from the Southern African bus market. 

 

The tables refer to Naamsa members’ sales of new trucks and buses in South Africa, Botswana, Lesotho, Namibia and Swaziland _ the five countries of the Southern African Customs Union (Sacu). New truck and bus sales by non-members of Naamsa are not significant.

Analysis and comment © 2006 Richard Proctor-Sims - fontein@wol.co.za - from whom further information is available. Data © 2006 Naamsa - naamsa@iafrica.com