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Copyright © 2001 FleetWatch magazine and FleetWatch On-Line. No part of this publication may be reproduced without the prior written permission from the publishers. Views published are not necessarily those of the publishers. |
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Moving billboard
Elliott Afrovan has revamped the look and feel of its brand and we're pleased to see that the company is making full use of its trucks in its overall 'facelift' marketing mix to achieve this. Designed by Graffiti, the fresh new look is modern and highlights values which are key to the company. As part of the campaign, the words "Need a quote? SMS 'quote' to 34664" are branded on each truck to ensure potential customers are kept in touch and happy, even while on the move. FleetWatch has always said that transport companies have at their disposal valuable 'moving billboards' that should be fully used to maximise their exposure to the public by advertising their products and services. Elliot Afrovan is certainly doing this in an innovative way. Looks good doesn't it? |
