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Toyota
Trucks
wins the
Diamond Arrow
In a first for the South African trucking industry, Toyota SA Trucks has been awarded a Diamond Arrow award by Professional Management Review (PMR) magazine.
The PMR awards are the results of surveys of a company's products or services in terms of value for money and quality. Diamond Arrows are awarded to companies who have been rated as "outstanding" in PMR's surveys undertaken between April 2000 and April 2001. The companies have been awarded either three or more Golden Arrows during this time, or they have a score of 4.10 out of a possible 5. |
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The companies that are rated first and second in their respective sectors are awarded Gold and Silver Arrows respectively. But now, PMR has decided that the opportunity existed to further show the value of a company's wares by awarding the Diamond Arrow to any company that wins three or more Golden Arrows in one year.
In 2000, the hard work and dedication of the team at Toyota SA Trucks ensured that the Dyna and Hino brands walked away with three Golden Arrows between them and the company was subsequently the first truck manufacturer in South Africa to be awarded the Diamond Arrow.
Henk Maree, Director of Toyota SA Trucks and Exports, is proud of the work done by his team and says awards such as this show the company's commitment to supplying South Africa with superior products and services. 'The leaders of the top companies in South Africa see Toyota SA Trucks' products as the best in the country in terms of quality, reliability and value for money," he explains. 'There can be no better endorsement of our product to the man on the street.
"We are also especially proud because this accolade is awarded by a totally independent organisation. It also happens to be a rational rather than an emotional survey. And when emotions are put to one side it shows that customers require functionality and good return on investment above all else."
Maree also points out that a commitment to quality is a characteristic common to all divisions of Toyota.
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